Word: sneer
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Dates: during 1960-1969
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...manufacturers. Korvette's calls them "compara-bles"; they include such items as Kayser-Roth "Nolde" nylons at $2.55 for three pairs, v. $4.05 for Kayser's better known "Kayser" hose, and Kentshire sheets by Pacific at $2.57 apiece, v. $3.49 for regular Pacific sheets. Though his competitors sneer that some of Ferkauf's "comparables" look more like sacks than Saks, he does offer many a genuine bargain. Samples: Italian hand-knit men's sweaters for $8.99, Dacron and wool men's summer suits for $25.48, French alligator handbags...
...Spain, but this has not deterred the first wave of the estimated 10 million foreigners-one for every three Spaniards-who will visit Spain this year, particularly the booming Costa Brava and Costa del Sol. which have turned into a kind of noisy, cut-rate Riviera, where conservative Spaniards sneer that the girls go to Mass in bikinis...
Beating the Sneer. Each of its three biggest members entered the Common Market with one big auto manufacturer that dominated its market: Volkswagen, with 40% of production in Germany; government-owned Renault, with 35% in France; Fiat, with 90% in Italy. When the Six first got together, there was widespread suspicion that the major European automakers would succumb to the Continental fondness for cartels and divide the car market into cozy segments. Instead, they have reacted like tiger sharks...
...slashing its prices at home and doubling its dealer force in the rest of Europe. Volkswagen, which before the advent of the Common Market regarded France and Italy as lost causes, now has plans for 120 French dealerships, and by relentlessly efficient servicing is slowly overcoming the longstanding Italian sneer that the beetle is brutta (ugly...
...seaside restaurants of Ostia near Rome, fashionably clothed signori and signorine sneer at Americans in their slacks, sweaters and tennis sneakers. The publishing industry is booming, and Italy's 60 movie sound stages steadily employ 27,000 workers, while Hollywood is on the ropes. Apart from sex and spectacles, the theme of Italian movies is changing: man's fight to make a living is increasingly replaced by the effort to understand himself in a complex, prosperous society...