Word: snia
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Dates: during 1930-1939
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...first J. P. Morgan. It was not inappropriate, therefore, last week when Princess Caetani appeared at Manhattan's St. Regis Hotel with Mrs. Harrison ("World's Best Dressed Woman") Williams in tow, to display unique yarns and fabrics developed in Italy by the great firm of Snia Viscosa and soon to be offered...
...Snia Viscosa (Societa Nazionale Industria Applicazioni Viscosa) is one of the world's great makers of synthetic fibres, employs 14,000 workers in 16 factories scattered over Italy. Long a rayon producer, Snia Viscosa also markets Snia-fiocco, fibre made from wood pulp (TIME, Nov. 5, 1934). Snia Viscosa's newest concoction is fibre made from milk, which it calls lanital and claims is equal in appearance and quality to wool. Princess Caetani calls herself lanital's "social representative" in the U. S. A familiar milk product is casein, of which in the U. S, alone...
Having sold lanital patents to German, English, French and Belgian concerns, Snia Viscosa, which always has been internationally minded, is now intent on moving into the U. S., plans to begin by sending its fibres to the U. S., eventually will build U. S. factories. U. S. representatives are the big New York firm of Meyer & Marks Yarn Co. Inc., whose president, Jack W. Block, likes to assert that lanital will do to the wool business what rayon had done to the silk. U. S. woolmen, absorbed with more immediate troubles (see p. 75) last week produced no retort...
...gold most foreigners had supposed he always possessed; shipments of munitions to Italy continued at lowest gold cash prices; the lira, after falling nearly ½? on international exchange last week, bounced back; and activity quickened furiously on Italy's bourse. Fiat motors rose from 394 lire to 401; Snia-Viscosa rayon from 401 to 410 and Montecatini mines from 188 to 193. These movements of course reflected fear by Italians that eventually the lira will be forced off the gold standard. Abroad many a headline writer splashed ITALY GOES OFF GOLD TO PAY FOR WAR! Actually Italy...
...until last month did Sniafiocco reach Rome's shopwindows, but for months before that the Snia Viscosa plant was turning it out at an estimated rate of 90,000 lb. per month. Most of this was exported to Germany. Snia Viscosa now looks for a drop in German purchases because Germany has developed an artificial cotton of her own called Vistra. At Vistra, which looks very much like raw cotton, textile men in the U. S. few weeks ago had their first look...