Word: sniff
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Dates: during 1960-1969
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...Julian Koenig, 42, president of Manhattan's four-year-old Papert, Koenig, Lois, Inc. A horse player who claims to make money at it, Koenig chooses his ads, and the people to create them, with much the same educated intuition he uses to pick the ponies: "You look, sniff and close your eyes." His shop is approaching $30 million in annual billing, having just landed the Piel's Beer account and much of the Quaker Oats and U.S. Rubber business-a rare hat trick on Madison Avenue. Koenig still writes some drug and whisky ads himself and checks...
...Frank the Wop, Frank the Boss and Big Frank; Hoboken Joe, Joe from Pelham Bay, Crazy Joey, Joe Palisades and Staten Island Joe; Charlie Bullets and Charlie the Blade; Trigger Mike, Skinny Mike and Black Mike; Black Jim, Jimmy Blue Eyes, Jimmy the Blond and Jimmy the Sniff; Johnny Bath Beach and John the Bug; Mr. Gribs and The Gap, Kid Blast and The Sidge; The Sheik and The Cat; Benny the Bum, Teddy the Bum and Jerry the Lug; Big Sam, Fat Dom and Fat Freddie; Good Looking Al, Big Nose Nick, Cockeye Nick and Cockeye Phil...
Most thoughtful Bostonians yearn for a topnotch outside educator to come in and start rebuilding Athens. But no outsider has been brought in since 1912, and most candidates would sniff at Boston's salary ($26,000). Odds are that an inside war horse will get the job and try to swallow Committeeman Lee's boast that "we've got one hell of a school system"-a statement that many critics dryly regard as right on the button...
...visit to Egypt. Then he gave the press a sample of his famous earthiness. When a questioner sought to bring out discord between Russia and Yugoslavia by asking him to compare living standards in the two countries (higher in Yugoslavia), Khrushchev got angry. "Why are you trying to sniff a smell from the rectum?" he said. "This is not the most beautiful part of the body." Anyway, Khrushchev added blissfully, Soviet relations with Yugoslavia are "eternal...
...danger that Kennedy's straight talk might even further acerbate Franco-American relations. But at a time when West Germany might be drawn to De Gaulle's point of view, that risk was worth taking. The immediate French reaction was a shrug, with a hint of a sniff. France's Minister of Information Alain Peyrefitte said that his government does not really distrust Kennedy's resolution to defend Europe. But, he said, France does have a right to question Kennedy's ability to impose his policies on his presidential successors. "France," he said, "would have...