Word: sniff
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Dates: during 1960-1969
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...immoral." It may be that the truth is nonmoral, that the same techniques usable by Madison Avenue to sell highway deaths may be used by the Panthers to sell political awareness. But one has to have a little faith in the radical studentry of this country, whose drive to sniff out inconvenient facts from a mass of inertial archives is legendary and often very embarrassing to authority. The Cambridge Project is not at all restricted in its use to organizations with stratospheric methodological sophistication: first, because, as I have indicated, much of the 'methodology' is hidden in the inner workings...
...questions in a wide-ranging epilogue, answering them all with a graceful, regretful, thoroughly qualified "maybe." He more or less accepts the McLuhanite theory that the art of communication is passing from the straight, hard linear man of the Gutenberg Galaxy into the noisy psychedelic womb of sound, sensation, sniff, touch and hash. But he does not accept it gladly, and the later stars in the Caxton Constellation (an English group in Gutenberg's inky way) do much to disprove his own thesis. Paradoxically, too, so will his book itself, at least temporarily, if it achieves the wide attention...
...exchanging hands, presences, but most typically a shabby street that could never be found again and a plunge down a dim staircase. At the bottom, a door. Closed, heavy, guarding the Platonic idea of door. Inside, music, smoke, cadenced talk as pungent as the smoke, and with it a sniff of corruption, a hint of menace. The scene may actually be a TV director's fashionable flat. It may be a club where acid-heads meet. It may be an African gambling house. Wherever it is, Maclnnes' name and rangy, white-haired frame get one through that door...
...when versatile "Project Viking" capsules ejected from still another pair of orbiting spacecraft are scheduled to make soft landings on the surface of the planet. In a search for any obvious evidence of life, TV cameras aboard the landers will take pictures of the immediate surroundings. Delicate instruments will sniff and analyze the atmosphere at ground level. Mechanical devices will gulp up, digest and chemically analyze Martian soil for clues to life. In their findings, relayed back to Earth by radio, man may find the exciting evidence that life exists elsewhere in the universe...
...from its common ancestor as the Chihuahua is from the wolf. Some cornered Norway rats will fight to the death rather than allow themselves to be captured by a man; a cornered laboratory rat will simply back away. Wild Norways ruthlessly kill intruder rats; their amiable laboratory cousins merely sniff at strangers. Wild rats survive by their wits; captive rats can and do survive as near idiots. On the other hand, it is possible that the laboratory has produced a strain efficient in disentangling its toes from ½-in. wire mesh-definitely a survival factor in captivity...