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...They sniff for a wind. Sour water drips down their tails...

Author: By Katha Pollitt, | Title: In Horse Latitudes | 1/21/1970 | See Source »

...know and sniff...

Author: By Christina Starobin, | Title: No Headline | 1/21/1970 | See Source »

...product. Yet advertising men, finding smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...

Author: /time Magazine | Title: Advertising: Selling the Smell | 1/12/1970 | See Source »

...year is one that Wall Street would like to forget. Still, a common sentiment among brokers is that all the stock market needs for a rebound is a sniff of good news about tight money. Last week Paul McCracken, chairman of the President's Council of Economic Advisers, provided just that by suggesting that the time may be nearing for the Federal Reserve Board to relax its credit restraint. Stock prices responded exuberantly. On the New York Stock Exchange, the Dow-Jones industrial average rose 10 points on Christmas Eve and closed the week at 797.65, a heartening gain...

Author: /time Magazine | Title: Wall Street: Holiday Cheer | 1/5/1970 | See Source »

...immoral." It may be that the truth is nonmoral, that the same techniques usable by Madison Avenue to sell highway deaths may be used by the Panthers to sell political awareness. But one has to have a little faith in the radical studentry of this country, whose drive to sniff out inconvenient facts from a mass of inertial archives is legendary and often very embarrassing to authority. The Cambridge Project is not at all restricted in its use to organizations with stratospheric methodological sophistication: first, because, as I have indicated, much of the 'methodology' is hidden in the inner workings...

Author: By David I. Bruck, | Title: The Mail CAMBRIDGE PROJECT | 9/27/1969 | See Source »

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