Word: sniffapalooza
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...based her novel Underlying Notes on her fragrance addiction, has boxes and trunks and specially made cabinets all over her house for her perfume collection. She calls herself a "fragrance floozy," but she's no eccentric kook. At least half a million people like her subscribe to blogs like Sniffapalooza and Now Smell This, virtual clubhouses for those who love perfumes, particularly hard-to-find niche brands...
...everyone is trying to nose in on this growing market. Sniffapalooza hosts a yearly event in New York City that gives members access to perfumers at European houses like the 250-year-old Creed and to retailers like niche specialist Aedes de Venustas. Recently the group met with Chanel for a lesson in the art and origin of its iconic perfumes and even got an exclusive sneak sniff of its new scent Sycomore, which launched two days later...
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