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...Lemon, head writer of The Girlie Show, a decently rated, woman-oriented sketch show. Jack Donaghy (Alec Baldwin), an executive at NBC's corporate parent General Electric who made his career selling GE ovens, decides it needs more male viewers. So he forces Liz to hire Tracy Jordan (SNL alum Tracy Morgan), a wild and (literally) crazy comic who has starred in such Wayansesque hit movies as Who Dat Ninja? and Black Cop, White Cop ("One does the duty. One gets the booty"). Soon the show has been retitled TGS with Tracy Jordan, and Liz is left running...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...says about 30 Rock, which she also writes and produces. First, even though the network has a second fall debut--Studio 60 on the Sunset Strip, from The West Wing's creator, Aaron Sorkin--about a sketch-comedy show, neither series is about that other marquee NBC property, SNL. (Of course not. I'll assume they're about Mad TV.) Second, neither is in competition with the other. "I'm pretty sure we can never be on at the same time," Fey says dryly. "They're a drama. We're a comedy. We're different...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...using the news setting as a fig leaf for her own experience and encouraged her to write what she knew. Sorkin, meanwhile, was shopping his return to TV with a show about TV--a topic that earned him high praise, if not high ratings, with ABC's Sports Night. SNL executive producer Lorne Michaels, a co--executive producer of 30 Rock, says Fey's sitcom was in the works when Sorkin asked to tour the SNL set for research. "I honestly believe he came to his decision separately," Michaels says...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...token religious voice, while Peet drifts through with weird detachment, as if she were playing the princess of a small country.) And some details are spot-on: one invented sketch, "Peripheral Vision Man," is a dead ringer for the kind of lame skits that have long plagued SNL. I mean...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...read their pilots, and they couldn't be more different from each other. One is a high-gloss, beautifully produced show written by [The West Wing's] Aaron Sorkin. The other, from [SNL cast member] Tina Fey, is more about the funny. I'm rooting for both. But I'm developing a third show. [Laughs...

Author: /time Magazine | Title: 10 Questions For Al Franken | 9/11/2006 | See Source »

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