Word: snob
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Dates: during 1960-1969
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...quickly copied. The bulk of menthol cigarette ads-a boy, a girl (shoeless) and a babbling brook-are virtually indistinguishable. Often, too. the less expensive or distinctive a product is, the more pretentiously it is advertised-which leads admen to argue whether it is good salesmanship to make a snob appeal for a non-snob product. The most notable voice raised in opposition is that of Fairfax Cone of Chicago's Foote, Cone & Belding agency, who argues that an ad should come as close as possible to saying what a personal salesman would say. "Whoever heard of smoking...
...best mimic, equipped with an enormous range of accents, inflections and dialects-including five kinds of cockney, Mayfair pukka, stiff upper BBC, Oxford, Cambridge, Yorkshire, Lancashire, West Country, Highland Scots, Edinburgh Scots, Glaswegian Scots, Tyneside Geordie, Northern Ireland, Southern Ireland, French, Mitteleuropa, American Twang, American Drawl, American Snob, Canadian, Australian and three kinds of Indian. He fools everybody. Everybody but his friends, that is; they are wise to him. When they call him up and a sweet old German nanny answers, they say, "Come off it, you old bastard." The trouble is that there really is a sweet old German...
...only wants to keep her husband safe from other witches, and to make sure he does well in his job. He does very well indeed. Before the first reel runs out, he seems certain to become chairman of the sociology department. At that point, unfortunately for him, the scientific snob discovers what his wife has been up to, and with self-righteous rationality he destroys her "protections." They burn with a sinister light...
...Irish saloonkeeper. It was Green who first helped Dilworth toward public office; in 1951 Dilworth was part of a reform ticket that ended 67 years of corrupt Republican rule in Philadelphia. But Green soon came to consider Blueblood Dilworth too independent, and a bit of a snob to boot; and Dilworth had little feeling for Old Pro Green's brand of politicking. After Dilworth became mayor in 1956, Green feuded with him regularly over Philadelphia patronage...
...hatchet. The hatchet is then buried in the skull and heart of a loved one. All are good at this bloody game, but Mother (Mildred Dunnock) is champion. To Mother, domestics, children and husbands are lower orders of nature. To God, whom she seems to despise as a greater snob than herself ("God is like a very famous person to whom an introduction is impossible"), she says, "Do I have to come at you and cut you down?" She has cut her son (Colgate Salsbury) down to a homosexual, her daughter (Marcie Hubert) to a bewildered emotional waif, her husband...