Word: snobs
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...remote, absentee father who viewed his offspring with suspicion and alarm. "My children weary me," he once confided to his diary. "I can only see them as defective adults: feckless, destructive, frivolous, sensual, humorless." Perhaps in reaction to his frugal middle-class upbringing, he became an aristocrat-toadying snob who tended to confuse proper breeding with moral worth...
PLAYBOY, IDLER, A SNOB'S SNOB, Cole Porter lived the dream life of the '30s, remote from the privations of the Depression. But as he and his rich friends cruised the beauty spots of the world, he was listening to the rhythms of their speech and of the bands they danced to, transforming their fads and crazes into often mordant social comment. And into 500 or so of the best American songs ever written -- ballads, laments, sophisticated melodies, impudent scatter, chatter, smatter songs. The miracle of this four-CD set is that it makes a rich sampling of those songs...
While the general public and the Surgeon General still hold their nose, savvy marketing men have taken note of this trend. Marvin Shanken, publisher of the successful Wine Spectator, plans to launch a quarterly magazine, Cigar Aficionado, and fill it with ratings, taste tests and snob appeal. What evidence does he have that it will succeed? "I'd like to tell you I did serious market research," he admits. "But I'm a cigar lover. I just decided to do it and hoped I could find 20,000 guys out there like...
...here's a free idea for some medical entrepreneur. Give the HMOs snob appeal. Call the thing Executive Health Maintenance. Add a few cheap frills. Change the sales pitch. "Tired of schlepping from doctor's office to doctor's office, waiting around in squalid surroundings, filling out all those forms? Come to Executive Health Maintenance. We'll take care of everything. Not only do we have the best specialists, plus in-house lab tests and pharmacy, all in one convenient location. We have fresh coffee and croissants in the waiting room, as well as a fax machine, current issues...
...losses that approached $25 million by the end of 1990. Now Bic will officially pull the plug on its perfume line at / the stockholders' meeting later this month. Bad reviews were only part of the problem. Bic may have ultimately been undone by the simple but deadly logic of snob appeal -- namely, it is not luxury that makes things expensive, but expense that makes things luxurious...