Word: snobs
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...activities, was an enormous romanticism and idealism. In college he began a search for values which he continues today. He refused to accept the sort of life which is so easy for a prep-school boy with a socially prominent name to fall into here, he was never a snob or a clubbie, and spent little of his time at his club (the Fly) or with a Groton clique...
...ordeal is far different from the one old grads remember. Everyone still looks up to the "jock" or man with a major "A." But these days the jock has to be a lot more-an actor, a proctor, a Merit scholar. The balanced hero is in. The snob is out. "A million kids are dying to get into Andover," says one lower-middler in a falsetto voice. "A guy who just mopes his way through, boy, that's almost...
...quickly copied. The bulk of menthol cigarette ads-a boy, a girl (shoeless) and a babbling brook-are virtually indistinguishable. Often, too. the less expensive or distinctive a product is, the more pretentiously it is advertised-which leads admen to argue whether it is good salesmanship to make a snob appeal for a non-snob product. The most notable voice raised in opposition is that of Fairfax Cone of Chicago's Foote, Cone & Belding agency, who argues that an ad should come as close as possible to saying what a personal salesman would say. "Whoever heard of smoking...
...best mimic, equipped with an enormous range of accents, inflections and dialects-including five kinds of cockney, Mayfair pukka, stiff upper BBC, Oxford, Cambridge, Yorkshire, Lancashire, West Country, Highland Scots, Edinburgh Scots, Glaswegian Scots, Tyneside Geordie, Northern Ireland, Southern Ireland, French, Mitteleuropa, American Twang, American Drawl, American Snob, Canadian, Australian and three kinds of Indian. He fools everybody. Everybody but his friends, that is; they are wise to him. When they call him up and a sweet old German nanny answers, they say, "Come off it, you old bastard." The trouble is that there really is a sweet old German...
...only wants to keep her husband safe from other witches, and to make sure he does well in his job. He does very well indeed. Before the first reel runs out, he seems certain to become chairman of the sociology department. At that point, unfortunately for him, the scientific snob discovers what his wife has been up to, and with self-righteous rationality he destroys her "protections." They burn with a sinister light...