Word: snobs
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...school's snob appeal is a very minor consideration for most students who are choosing a college, Wilbur J. Bender '27 Dean of Admissions, and two preparatory school headmasters stated yesterday...
...bowing guests, like a plainly dressed retainer showing off a gorgeous bull mastiff, came India's Jawaharlal Nehru. After several days of such festivity, the Marshal decided that he should also demonstrate that he was a Socialist man of the people. Tito thereupon upset New Delhi's snob-laden society by inviting red-turbaned railroad porters to a diplomatic reception. "You have seen all my uniforms," joshed
...engaged to a doctor who has just married someone else. She is down in the mouth when she meets the bookkeeper's bright cousin Ralph (Anthony Franciosa), who sells hardware in Buffalo. Ralph falls for her, rushes her, wants to marry her. She loves him, but the intellectual snob (rather than the realist) in her resists Buffalo and hardware. When she begs Ralph to study for a profession, he flares up and walks out on her. When she confesses her mistake, he walks out on her a second time; but when the curtain falls, he is briskly walking back...
...spectrum of religious unorthodoxy, social snobbery and sexual abnormality, but since the war, the University's critics have increasingly focused on the Communist issue. In recent months, the phrases "a smelly mess" and "a haven for Fifth Amendment Communists" have mostly replaced "the swish across the Charles" and "Harvard-snob" in the public's mind...
...opposite selling techniques. Lyon used plenty of noise in his ads (little Johnny's annoyingly unforgettable cry) and bold slogans ("No Cigarette Hangover"). Cullman was content to push Parliaments with dignified understatements ("removes much of the tar-keeps all loose bits of tobacco from reaching your lips") and snob appeal. Both approaches worked. Since Lyon became president in 1945 he has pushed Philip Morris sales from $185 million to $315 million last year, its profits from $6,800,000 after taxes to $11.3 million. Since 1941, Cullman has boosted Parliament's sales from 95 million cigarettes...