Word: snobs
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...Cadillac's regular models offered so much power (210 h.p.) that with one cautious eye on safety campaigns and a sly eye on snob appeal, it advertised "a serious and timely warning."' The warning: "TREAD LIGHTLY-PROUD FOOT! That great power . . . was not put there to enable a Cadillac to dominate the highway or to dash into the lead when the traffic light turns green . . . If other drivers covet the honors at the stop light-just smile and let them go. They are first away by your courtesy . . . Just be happy and satisfied...
...recognize this fact, we might have less tearful hand wringing about "the fate of the humanities." The truth of the matter is that much of what passes for appreciation of the arts and letters in some circles is a combination of antiquarianism, a collector's instinct, and the old snob appeal of a 'gentleman's education." The academic people who pander to these tastes to my mind do a positive disservice to the humanistic tradition, which is, is fact, the tradition of the continuing triumphs of the creative human spirit...
...Prestige foods (caviar, truffles, expensive but smelly cheeses, vintage wines), often bought in large part for their snob appeal...
This neat welding of snob appeal on to a cheap car was achieved by Manhattan Adman David Ogilvy, who had also dreamed up the eye patch for the much-copied "man in the Hathaway shirt" (TIME, June 23). No shy huckster, British-born Ogilvy appeared several months ago as the male model in his ads for Helena Rubinstein cosmetics (see cut). But at least one reader did not approve of his latest effort. When he saw the Austin ad, the Rev. John Crocker, headmaster of Groton (tuition and residence: $1,750), said: "It's all news...
...with their "beercasting" because "they need a new crop of drinkers to replace chronic alcoholics." The witnesses also objected that TV advertising plays up the creamy frothiness of beer and ignores its alcoholic content. Dr. J. Raymond Schmidt, of the International Order of Good Templars, expressing fear of the snob appeal of TV, told a pathetic story of "a little tot who says to her mother, 'Why don't you drink such-and-such a beer like the fashionable ladies do?'" Questioning developed that Crusader Schmidt did not have too much firsthand knowledge of the effects...