Word: snooping
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Dates: during 1990-1999
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Master P introduced something new to contemporary pop: shameless, relentless and canny cross-promotion. Each of the releases on his New Orleans-based No Limit label contains promotional materials for his other releases. His established artists (like Snoop Dogg) make guest appearances on CDs released by his newer acts, helping to launch their debuts. And his performers are given to shouting out catchphrases like "No Limit soldiers!" in the middle of their songs--good advertising for the label when the song is being played on the radio...
...agility that people confined to desk jobs find within themselves only in the movies. His sole ally, Brill, a former government operative who has turned into a rogue counterintelligence specialist, is played by Gene Hackman as a funny, cranky imitation--right down to the horn-rimmed glasses--of the snoop he played so memorably in The Conversation almost 25 years ago. And, as their chief nemesis, Jon Voight does another variation on his late-life specialty: the midnight conspirator whose puffy face stands in such curiously menacing contrast to his steely soul...
...depressing as it is to admit, it is a sad fact of life that gangsta rap just isn't what it used to be. Gone are the glory days of Dr Dre's The Chronic, Snoop Doggy Dogg's Doggystyle and 2Pac's All Eyez On Me in which rap was a fearless institution that was invigorating because of its intelligent presentation and smart, pulsing sounds...
With 2Pac and the Notorious B.I.G. six feet under, Dr. Dre and Wu-Tang Clan brazenly shifting towards hip-hop sounds and stars like Snoop Dogg content to churn out uninspired drivel like "Da Game Is To Be Sold, Not To Be Told," gangster rap is in danger of becoming little more than innocuous dance music...
...CONVENIENT WAY TO SNOOP...