Word: snorter
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Dates: during 1930-1939
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...succeed the late Loren Palmer who went to the Butterick Publishing Co., and later to Liberty, was given practically a free hand. Most important, he was allowed to spend freely to get and hold good authors. He set about to speed up the magazine, insisting on more and snorter stories in each issue, buying by the story, not by the word. He originated the "short short-story," complete on one page, first of which was written by Octavus Roy Cohen. Four-color illustrations were used in Collier's for the first time by any weekly. Collier's began to recapture...
...fact that alcohol is less a stimulant than a releaser of the inhibitions was bemoaned last week before the Royal Commission on Licensing by that grand old Victorian snorter, Viscount D'Abernon of Stoke D'Abernon...