Word: snow
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Dates: during 2000-2009
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...Davos. The Alps. The crunch of snow. the setting for Thomas Mann's gigantic novel The Magic Mountain and for the World Economic Forum's equally gigantic annual gathering of 2,000-plus business leaders, politicians, academics and other influential types. The hand wringing over the world's economic, social and political problems. The search for creative solutions. The schmoozing. The parties. And, this year, the waft of curry overpowering the heavy Schweizerdeutsch fare. India everywhere, said the signs, and it was. The Finance Minister, Palaniappan Chidambaram, and the Commerce and Industry Minister, Kamal Nath, turned up from Delhi...
...More snow...
...locations will be just 2,000 sq. ft., a third as big as most current outlets. That will cut costs, and the result, May hopes, will boost morale and profit margins, which have been sagging. "At FedEx, we talk about walking barefoot 24 miles in the snow to deliver a customer's package," says May. "I want FedEx Kinko's employees to have a dose of that [spirit] as well...
Last year, after tinkering with his boots, he discovered that inserting a composite - as opposed to aluminum or plastic - lift under the sole gave him a better feel on the snow and better performance. Then he did something really crazy: he shared the information with everyone, including competitors. His equipment team flipped, but in the Miller school of philosophy this makes complete sense. Otherwise, he says, "I'm maintaining an unfair advantage over my competitors knowingly, for the purpose of beating them alone. Not for the purpose of enjoying it more or skiing better. To me that's ethically unsound...
...mind, in which an airplane had to make an emergency landing with its front landing gear stuck sideways. And who could forget the tragic Southwest Airlines catastrophe—which came barely two weeks before the Midwest incident—in which a jet trying to land in heavy snow and ice slid off a runway at Midway International Airport in Chicago, crashing through a fence, injuring 10 people, and killing a 6-year...