Word: snowboarder
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Dates: during 1990-1999
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...Snowboard 1978, popularized by Jake Burton in Vermont...
...take their sports more seriously. Mainstream athletes make so much money, it's just a job for them," says Jonathon Meir, 14, of Incline Village, Nev. His friend Tyler McPherron, 14, adds that he associates football with "a bunch of old guys sitting on the couch and drinking beer." Snowboard and mountain-bike legend Shaun Palmer agrees, pointing out that individualistic extreme sports are "a lot better than going to football practice every day and having your coach yell...
Those heroes have crossed over into the mainstream. This year champion bass fisherman Denny Brauer, like Michael Jordan and Tiger Woods, won a place on sports marketing's greatest icon: the Wheaties box. Snowboard pioneer Jake Burton taped a widely aired American Express commercial. And champion skateboarder Andy MacDonald signed on to do a spot for the Partnership for Drug-Free America--just one week after football legend Lawrence Taylor was arrested yet again on charges of cocaine possession...
...snowboard club you wear a different...
...that's just one point of contention between the worlds of the Olympics and snowboarding. Within some of the sport's core circles, pot has been a common part of the life-style. Along with freedom, travel and the pursuit of that perfect powder day, marijuana is regarded by certain riders as traditional ritual. Scott McKinley, a snowboard rider and assistant manager of a Whistler snowboard shop, says of the culture, "I don't want to give the impression that everybody up here is a stoner. I compare it to cracking open a beer at a friend's [house...