Word: snowmass
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Dates: during 1960-1969
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...Defense Robert McNamara, 51, a ski nut who has been using the Aspen ski slopes to unwind after seven crushing years in Washington. In his new job as president of the World Bank, the Tiger will be able to spend about half the year at his chalet in Snowmass, but last week's outing may prove unsurpassable. "This has been a beautiful week," said McNamara. "Resting, relaxing, stimulating and exciting. I don't know when I have had a better string of days...
...activity is most frantic at Colorado's $13 million Snowmass-at-Aspen, far and away the biggest new winter resort to be developed since Alec Gushing (TIME cover, Feb. 9, 1959) built up Squaw Valley for the 1960 Olympics. At Snowmass, Bill Janss, 49, a millionaire Los Angeles land developer and onetime U.S. Olympic Team skier, has carved out 2,000 acres of slopes with 50 miles of trails and five double-chair lifts on Mount Baldy (13,-162 ft.), which have already matched the ski area of the three nearby mountains served by the town of Aspen proper...
...everything was ready for the opening; plastic still fills some paneless shop windows, and some cinder-block walls are as yet unpainted. But Snowmass was booked to its 1,000 capacity. And to frost the cake, a blanket of feathery snow drifted down over the slopes as the first guests arrived...
What is making Snowmass take off is the reputation of Bill Janss, who with his brother Edwin bought Sun Valley from the Union Pacific in 1964, turned it around from a has-been resort to a year-round success and favorite Christmas camping ground for the Kennedy clan. Even before Snowmass opened, house lots were bought by Fairchild Camera President Richard Hodgson, Borg-Warner Chairman Robert Ingersoll and Defense Secretary Mc-Namara (whose $75,000 private lodge has already been completed). The last 40 of the 104 lower-priced condominiums ($17,000 for a studio-efficiency) were sold...
More Passion than Poise. Celebrities abounded. To Aspen came Dr. Jonas Salk, Senator-elect Charles Percy, Adam ("Batman") West, and Defense Secretary McNamara, guest of William Janss, owner of Sun Valley and the power be hind the new Snowmass-at-Aspen ski resort being built eight miles away. Not that devotees of Vail were the slightest bit impressed. "Aspen? Oh, yes, that's a tree, isn't it?" they were saying. Be sides, they had a few names of their own: New York's Mayor John Lind say, Mercury Astronaut Scott Carpenter, IBM Chairman Tom Watson...