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Word: soaks (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

TRUE, MOST of the apartment now being constructed in Cambridge do not qualify as low rent housing, but such apartment -- which usually represent a net addition to the housing supply--soak up a portion of the housing demand which would otherwise bid for existing units. In effect, if new apartments, are not built due to rent control, the people who would have lived in them have three choices...

Author: By Jerand R. Gerst, | Title: Another Strategy | 3/27/1969 | See Source »

Until now, enzymes have been little used in the U.S. except by commercial dry cleaners. Soapmakers feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

...Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced entirely by Tide XK. Eventually, the enzyme-spiked detergents may push almost all regular detergents off the supermarket shelves, even though the enzymes take so much time to soak out stains that they offer relatively modest improvement when added to quick-wash products...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

Rising in the Rockies and meandering listlessly through four states, the silt-strangled Arkansas River has brought devastating floods and fascinating legends to the hapless people along its banks, but not much else. Boatmen in the 1840s stopped near Conway to soak up liquor and lie in the sun until they swelled like toads, giving Toadsuck Ferry its name. At Dwight Mission, the Cherokee sage, Sequoyah, developed his syllabary in 1828, providing a written Indian language. Now Toadsuck Ferry is gone, replaced by a bridge, and Dwight Mission lies under the waters of a reservoir. Both are victims...

Author: /time Magazine | Title: Rivers: Unlocking the Arkansas | 10/11/1968 | See Source »

...Silver Moon is not one of the South's classier joints. Its clientele consists of truck drivers and farmers, and the conversation runs to items like "Ah dam near runned over a nigger on the way into Mobile last week." I had come there to soak up the seamy atmosphere and tuck it away into my group of Southern Observations. So the men sat and talked, I sat and tucked, and eventually I left with no overt threats hanging over my head...

Author: By James M. Fallows, | Title: Southern Schizophrenia: | 10/7/1968 | See Source »

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