Word: soaks
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Until now, enzymes have been little used in the U.S. except by commercial dry cleaners. Soapmakers feared that American housewives would not have the patience to soak clothes for at least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will...
Rising in the Rockies and meandering listlessly through four states, the silt-strangled Arkansas River has brought devastating floods and fascinating legends to the hapless people along its banks, but not much else. Boatmen in the 1840s stopped near Conway to soak up liquor and lie in the sun until they swelled like toads, giving Toadsuck Ferry its name. At Dwight Mission, the Cherokee sage, Sequoyah, developed his syllabary in 1828, providing a written Indian language. Now Toadsuck Ferry is gone, replaced by a bridge, and Dwight Mission lies under the waters of a reservoir. Both are victims...
...Silver Moon is not one of the South's classier joints. Its clientele consists of truck drivers and farmers, and the conversation runs to items like "Ah dam near runned over a nigger on the way into Mobile last week." I had come there to soak up the seamy atmosphere and tuck it away into my group of Southern Observations. So the men sat and talked, I sat and tucked, and eventually I left with no overt threats hanging over my head...
...million of the $4 billion in fresh taxes provided for in Britain's latest austerity budget. By taking money from British pockets, the whole tax package is generally intended to dampen demand at home, thus help ease the country's chronic balance of payments deficit. The soak-the-rich character of the investment-income levy has the added political purpose of pleasing left-wing members of Harold Wilson's ruling Labor Party...
Final Victory. Although the Senate version excused loans with less than $10 interest, the House put them back in the bill, because small loans are the ones that most often soak the poor. A Republican amendment even made loan sharking a federal crime worth a max imum 25-year prison term. The House demonstrated its greatest solicitude for consumers, however, in an amendment to guard the first $30 of any paycheck from garnishment actions, in which creditors sue employers for part of a debtor's salary. Garnishments were limited to 10% of anything over $30, and employers were barred...