Word: soaks
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...customer may sometimes wonder where in the world he is and why he isn't somewhere else. After a few hundred shots he will probably begin to giggle more or less continuously, even though he knows he will be sorry in the morning. Gabin is a merry old soak. He is also the grand old man of French films. He began his career as the Clark Gable of Gaul; he is ending it as Wallace Beery in a beret...
...ghosts of the Depression have long since vanished from most segments of U.S. life?but in the internal revenue code, the soak-the-rich tone lingers on. In a departure from the old ideology of his party. President Kennedy has recognized that it is time to de-ghost the tax laws...
...high progressive rates, then, do not really soak the rich. The most soaked victims of the present tax structure are taxpayers in the upper-middle income brackets, business executives and professional men who receive all or nearly all of their income from salaries (or from fees or royalties not sheltered from taxation). Such people typically have only meager net assets despite their hefty pretax incomes. Far from accumulating capital, they often have to borrow to put their children through college. They attain their levels of prosperity only after many years of gradually working their way up, bucking a headwind...
...advertising solicited in competition with other existing publications. Production has hardly been kept "inexpensive." And the third assurance-"to limit advertising to the cost of production"-becomes meaningless if costs are continually allowed to rise. If advertising should ever rise above production costs, costs could simply be increased to soak up available funds...
...middle of a sun-scorched desert, in thirsty earth so deep-down dry that it could soak up Niagara Falls, the blue waters of a sailboat-dotted lake ripple and lap at the parched shore. A mirage? No-the product of a burgeoning new business: lakemaking...