Word: soap
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Dates: during 1920-1929
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...systematized world where subways and taxis and efficiency make life, a continuous contact with the machine, four years of "waste" when one is not interested in selling soap or suspenders ideas or conjectures but is interested in roaming through Plato or in wandering down the pleasant paths of literature are rather worth while. And if there were more who could best enjoy and use them there would be fewer efficiency experts and more sanity, fewer commissioners, and more education...
...your little boy calls your neighbor a naughty name, you can spank the urchin, wash out his mouth with soap and water and not let him ride his bicycle for a week. That usually pacifies the neighbor. But if you run a newspaper and some cub reporter decorates a story with opprobrious epithets, either invented by himself or repeated after a third person, you are, if the epithets get published, responsible for their accuracy to the person described by them. If the injured one sues you, it will do you no good to discharge the cub reporter. You have...
...canot touch emotion with winged words. In conversation he is witty, but on the platform he is dull, heavy, too careful of his facts, not sufficiently boisterous. "Do things, but don't boast about them" is his motto. So neither he nor his rich backers (primarily Procter, Ivory Soap man) could sell him to the politicians. It was deep disappointment. Theodore was dead. Was Leonard...
...Soap. They learned that the average family uses 64 bars of soap a year, that is, each person must make one bar last 30 days. There were 214 brands of soap used, five brands getting 93% of the business. Laundry soap was not calculated. This the editors learned, and told...
Shaves. All but 5.66% of the men shaved themselves. Some safety razors women bought. Most people preferred shaving cream, used 6 tubes yearly. Yet 44% used shaving soap in bars or sticks; 2% shaving powders; 3% the recent beard softeners that require no water or brush...