Word: soap
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Dates: during 1930-1939
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Thousands of housewives bought thousands of packages of Ivory Snow, of Supersuds or of Rinso, last week, with never a thought of who made those incipient soap bubbles, much less how they were made. But in the new Federal Building in South Bend, Ind., the process of spraying soft soap through a nozzle and having it dry before it falls engaged the million-dollar attention of a battalion of lawyers who represented four-fifths of the entire U. S. soap business. Brilliant Newton Diehl Baker led the mass-attack of Procter & Gamble (Ivory Snow) and Colgate-Palmolive-Peet (Supersuds) against...
Anybody with a few pennies and a big pot can make soap from fat and caustic soda. The only trick is to make the soap strong enough to take off the dirt but not so strong as to take off the skin. Selling soap is another matter. And soap is moulded, colored, perfumed, chipped, flaked, powdered and blown through the end of a nozzle for the sole purpose of making a housewife buy one soap instead of another. Indeed, the defense went further last week, arguing that the form of Ivory Snow, Supersuds or Rinso had little to do with...
Nevertheless, the biggest U. S. soap company and the second biggest were determined to fight it out against the third biggest, which is an important affiliate of Britain's utterly fabulous soap trust. P. & G. and Colgate had acquired the patents with an eye to competing with Lever's Rinso; but no sooner was the product on the market, said the plaintiffs, than Lever began to alter the form of Rinso, eventually hitting on practically the same process. Last week Lever contended that spray-drying was an old, old idea, that its own patents went back for half a century...
This is the first year that Lever could rightfully speak in half-century terms but both the plaintiffs are accustomed to rolling off a round century or more, William Colgate sold his first cake of soap in his little Manhattan shop 128 years ago. For three generations the Colgates ruled Colgate, their hegemony ending with the Palmolive-Peet merger in 1928. As late as 1931 the company was selling $90,000,000 worth of Palmolive, Cashmere Bouquet, Octagon soaps, tooth paste, shaving cream and whatnot. But profits dropped from $8,900,000 to a slight deficit in 1932. That...
Author Bradford's Negro dialect has an authentic ring but is stamped with his own mark. In almost every book he introduces some memorable tag of nigger-talk. In Ol' Man Adam an' His Chillun it was: "Soap an' water, country boy"- deep South for Broadway's "Oh, yeah?" In Let the Band Play Dixie it is the almost untranslatable "and de doctor can't do me no good"-an expression denoting joyful determination, usually in the direction of gin or gals. For fittingly strong words to express astonishment: "Well, do, my Redeemer!"* Sample...