Word: soap
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There are currently 10 soaps on daytime TV, but a successful one has not been launched since CBS's debut of The Bold and the Beautiful in 1987. It might be considered an act of courage, then, that NBC, home of Sunset Beach, the lowest-rated soap on television, this week unleashes a lavish daytime drama, Passions. But soaps continue to be made and broadcast because, when all is said and done, they continue to generate a good deal of money--$50 million to $60 million a year for a successful one. NBC's new hour-long series, centered...
With hope and a dash of contrarian good sense, this writer recently revisited the world of daytime soap opera, reasoning that like so much else in our postmodern culture--Las Vegas, fondue, Rob Lowe--afternoon dramas might have transitioned into hip. Little research was needed to prove this theory false. Sets still seem to draw their inspiration from the simulated Americana of a Holiday Inn lobby in Colonial Williamsburg. And on almost any given day, the chance of making it through the afternoon without hearing someone say, "I don't need any DNA test to prove that...
...That soaps have failed to evolve their formula for melodrama is surely one of the factors responsible for their diminished ratings. During the past five years, the number of women ages 18 to 49 who watch daytime dramas has declined 36%. Comparatively, the number in that group who watch prime-time network television has dropped 27%. Certainly women are more time-pressed than they were even a few years ago, and they are spending more of their spare time with cable TV and talk shows. But it could also be that their soap opera needs are being met elsewhere...
...with the kind of outre imagination for which the world provides few professional outlets. A veteran daytime-drama writer, Reilly was brought to NBC to revive an ailing Days of Our Lives in 1992. During his five-year tenure as head writer, the show became the most-watched daytime soap on television among the genre's target audience of young and middle-aged women. It also became one of NBC's five most profitable shows in any time slot...
Consider, then, CVS (the bigger one, close to Store 24). You may want to start with Toiletries since the price is right for tissues, soap, shampoo and sunscreen and (let's not forget) deodorant. And they do have fans...