Word: soaped
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Dates: during 1940-1949
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Ayer's bad news was not the biggest in the agency world last week. Colgate-Palmolive-Peet Co., No. 2 U. S. soapmaker (No. 1: Procter & Gamble), which spent well over $6,000,000 last year to sell Palmolive soap and 432 other items, abruptly announced that after Jan. 1 Benton & Bowles would handle C-P-P advertising no more. This bombshell was followed by another: B. & B.'s $1,000,000-a-year Continental Baking Co. account also went into other hands. These losses will cut the agency's annual billings about in half...
Since then over 600 commercial products have borne his name, including dolls, jewelry, fountain pens, wallpaper, soap, and 90 cinema shorts have featured him. For three years Segar's sailor, who derives his prodigious strength from spinach, advertised Wheatena, then Popsicles, on the air. In 1935 Popeye paid Artist Segar $100,000 a year...
Deploring the ineffectualness of "soap opera" programs put on for the benefit of housewives in the afternoon, Charles Siepmann, former Director of Program Planning for the British Broadcasting Company, stated in a lecture last night that "in the future radio must concern itself with the real rather than the superficial needs of the masses...
Walliser has written, directed and produced scripts for the past eleven years-more than 3,000 scripts, 12,000 shows. Nearly all have followed the soap-opera pattern. Just Plain Bill, Backstage Wife, The Romance of Helen Trent are among those he has directed. For three years he provided ideas for The Gumps for Sidney Smith, quit soon after Smith died. He now writes his stuff so fast he can't remember any of his sequences. After listening to three-quarters of a Peter Quill episode of last year, he admitted he had no idea how it would turn...
...Soup, soap and salvation" was the motto of the Army's fiery-eyed founder, General William Booth. The Salvationists whom thriving young Grocer Damon heard in Lowell, Mass, in the '80s were so poor they could offer only the last. Damon thought that enough and joined. "We got stoned sometimes," he recalls of his early years as trombone in an Army band. At Quincy, Mass, the whole band was once arrested for disturbing the peace. The others were sentenced to 30 days in jail but 16-year-old Damon was overlooked because he was so small...