Word: soaped
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Dates: during 1940-1949
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...woman behind this non-commercial venture was almost a symbol of radio commercialism: Elaine Carrington, "Queen of the Soapers," who makes $200,000 a year by writing three soap operas...
With equal enthusiasm, Queen Elaine states the case for her craft: "Soap opera fills a tremendous need of people who have no life of their own. And my, there are so many lonely people in this world! I try to create situations that everybody can identify themselves with. And then, when everything turns out happily, everybody's happy...
Even though some had wounds covered with molasses, lard, talcum powder, bluing, the surgeons did not debride, merely washed the burns with soap & water. Wearing surgical masks and using operating-room sterility procedure (to avoid infection), they wrapped the burned areas in gauze bandages, with or without a mild ointment (Dr. Elman: "None is really required"). They left on the original dressing as long as possible, usually ten to 14 days. After bandaging, patients able to stand were urged to get up and walk around. The only drug: anti-infection sulfathiazole pills...
Before he had well warmed Lever Brothers' presidential chair (TIME, June 10), Charles ("Chuck") Luckman sat down hard on the firm's $7,274,503 radio budget. Off the air went Lifebuoy's "Bazooka Bob" Burns and Rinso's soft-soap opera, Big Sister. Last week Luckman made an economy-size substitution: Fighting Senator, a sort of Lone Ranger with social significance...
...sewing-machine tycoon dropped in a $20 bill. He followed it up by visiting Mrs. Bethune's school, and eventually left it $67,000 in his will. Mrs. Bethune sought out other angels. She rode a bicycle up to the secluded front door of Ivory Soap's James Gamble, talked him into helping out the school...