Word: soaped
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Dates: during 1940-1949
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Busiest Christmas was probably Dick Lauterbach's in snow-covered Moscow. Christmas Eve there was a get-together for the little American colony-Christmas Day he played Father Frost by distributing precious American soap to the hotel staff-and next day he impersonated Ambassador Harriman in the annual Moscow correspondents' show...
...home towns have been so profitably exploited as Bloomington, 111. (pop.: 32,868). Bloomington is the boyhood home of Paul Rhymer and the locale of his dearly beloved Vic and Sade (NBC, Mon. through Fri., 10:15-10:30 a.m., C.W.T.) -probably, the best, certainly one of the smallest soap operas...
Some 7,000,000 radio fans would find life harder to bear without Vic and Sade. They would also find it difficult to explain why. It is a soap opera in which nothing much ever happens. But it is as American as doubletalk. Vic, a typical, unpretentious bookkeeper for a kitchenware company, and Sade, his natively bright, homebound wife, in eleven years have built themselves considerable prestige as symbols of U.S. small-town living...
...true imperturbability. As "the brain" and foil of the comedy team of Burns & Allen (CBS, Tues., 9-9:30 p.m E.W.T.), he was thankful that his old vaudeville routines, neatly brought up to modern times, were worth $10,000 a week as a package show to his sponsor (Swan Soap), and he was delighted with the show's 15,000,000-odd listeners...
...Blue Network, which has no soap operas, has found an answer to its rivals' sudsy successes. It is a program called Breakfast at Sardi's (11-11:30 a.m., E.W.T., 8-8:30 a.m., P.W.T.), which has more listeners (estimate: 3,000,000) than most soap operas. It is predicated on the theory that nearly everybody lusts for notoriety...