Word: soaped
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Dates: during 1950-1959
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Soon P. & G. was swamped with orders for "more of this floating soap." (In the years since then, P. & G. admits to only two documented instances of cakes that sank-probably because the air bubbles had been squeezed out during storage.) In church one day, Harley Procter, a son of the founder, found a name for the new product in Psalms: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad...
...production had fluctuated with the buying whims of wholesalers. If the wholesalers thought prices were heading higher, they loaded up; if prices seemed to be going down, they cut back sharply, and hundreds of P. & G. employees would be laid off. Colonel Procter reasoned that soap output should be governed by actual consumption of soap, a fairly constant factor...
...advertising department, learned the ins & outs by reading mail from P. & G.'s house-to-house selling crews, ad agency and distributors. He planned to go back to Harvard Business School, but he traveled so fast in P. & G. that he never did. After a stint selling soap, he was made manager of the company's then small promotion department. At 26, he was sent abroad to help take over a small soap plant in England, there got a good education in a diversity of problems: manufacturing, purchasing, delivery...
...years P. & G. products had gone their separate ways, taking care not to step on one another's toes. But in the late '20s, the company had brought out Ivory Flakes, started production of granulated soap, bought up Oxydol, Lava, Duz. McElroy had a new idea for selling them: Why not have a free-for-all, with no holds barred? "At first," says he, "some of the more conservative members of the company cringed at the idea of having a punch taken at ourselves by ourselves." But eventually McElroy won his point, persuaded his elders that...
President Deupree. a supersalesman who played a big part in P. & G.'s big expansion, liked the idea. He also pushed the company heavily into radio and soap opera. As McElroy moved up to advertising manager, vice president and president (Deupree became chairman in 1948), he built the individual "brand management" system that gives P. & G. its competitive drive today, and the research staff that has kept new P. & G. products rolling on to the market...