Word: soaped
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Dates: during 1960-1969
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...measured. Aware of his government's unpopularity, Marshal turned President Arthur da Costa e Silva divided his lengthy televised anniversary address to the nation into four one-hour installments that were shown on successive evenings. Purpose: to avoid annoying the viewing public by interfering with their favorite evening soap operas. The presidential prudence reflected the reality that though military rule has brought unprecedented growth and prosperity, the mood of Latin America's most populous country is one of resentment and unease...
...least half an hour-and sometimes much longer-before washing them. Apparently the manufacturers were mistaken. The U.S. presoak battle began when P. &G. tested Biz in Syracuse in 1967 and found a surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will be like.") Next, Colgate mailed free sample boxes of Axion to 50 million of the nation's 60 million households. Soon P. & G. also got into the giveaway game...
...total market now is $60 million a year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced entirely by Tide XK. Eventually, the enzyme-spiked detergents may push almost all regular detergents...
...subsequently came to Broadway. Much of the humor in the film comes directly from Marcus's script; Beryl Reid, who starred in the play, supplies the rest. As Sister George, she plays an again television actress who is being written out of her part in the soap-opera she helped to create. "They are going to murder me," she announces to her flatmate. "I've suspected it for some time...
...seldom financially able to consult a private physician for birth control purposes, and state-supported welfare agencies refuse to help them in such matters. As a result they bear children they often cannot afford and do not want, or try to induce abortions by such dangerous means as soap or knitting needles...