Word: soaped
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Dates: during 1960-1969
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...constraints of "neckties, shoelaces and cultivated conversation." Playwright Thornton Wilder decided to take a two-year sabbatical from civilization and "head out into that Arizona desert to be a bum." Wilder's timetable: "The first year, I'll give up the razor -and the second year, soap." The prospective site of his retreat: "Some place halfway between Nogales and Tucson -a place where I can hit the bars in both towns with equal ease. It will be a place where I'll pat little Mexican children on the head . . . a little white frame house with a rickety...
...much time. One day. his mother asked him to make a list of some laundry she was about to send out. Almost without thinking, Senefelder wrote the list on a flat piece of limestone that had come from the quarries of Solnhofen. He used an etching crayon of wax. soap and lampblack-and got the idea that he might cover the stone with acid that would eat away the part of the surface not protected by the crayon. It worked, but in the traditional way of relief printing. At length, it occurred to Senefelder that he could get a transferable...
...proprietor like a wounded seal, "Are you OPEN?", he is inexpressibly funny. As lovable as Carney's philistine brute is Elizabeth Ashley's collegiate beauty, perfumed with dew-behind-the-ears charm. Between them, these two duck a good many of the script's incessantly bursting soap bubbles...
From its Ionic-columned London headquarters building overlooking the Thames, Unilever conducts a globe-straddling business. Besides producing paper, plastic and chemicals, and operating a fleet of oceangoing freighters, Unilever sells soap, margarine, cooking oils, toilet articles, animal feed, canned and frozen foods, ice cream and sausages. Its 400 MacFisheries stores in Britain make it the world's largest fishmonger. One Unilever subsidiary, the United Africa Co., is the largest trader in Africa; another cultivates 213,710 acres of rubber, palm oil, cocoa and coffee plantations in six countries. With an annual ad budget of $300 million, Unilever...
Tail Chasing. Unilever is a coalition of once bitter competitors. The English branch was started in 1884 by William Hesketh Lever-later Viscount Leverhulme of the Western Isles-who left his father's wholesale grocery business to open a soap factory with his brother. With intensive advertising and merchandising that was ahead of his time, Lever made his Sunlight brand the world's leading soap and gathered together an industrial complex based mainly on products from fats and oils. Meanwhile, in an overlapping segment of the fat and oil industry, two Dutch margarine-making families...