Word: soaped
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Dates: during 1960-1969
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Bargain Rates. The only commercials they saw were two minutes of spots sandwiched between a soap opera and the evening weather report. In one, a pajama-clad comedian leaped from bed and dashed after his passion: garlic-flavored Boursin cheese. In another, three puppies tumbled out of a sweater worn by a curvy brunette, ostensibly proving that her "Tricot Bel" pullover snapped right back .into shape. Other commercials touted the virtues of Virlux butter, Schneider TV sets and Regilait powdered milk...
...also some wild black humor, notably one episode that is a bitter comment on the outside world's long gullibility about Soviet Russia. Two prisoners invent a fantasy about a visit by Eleanor Roosevelt to Moscow's Butyrki Prison, just after the war. Inmates are washed in "Lilac Fairy" soap, offered wigs to cover their shaved heads. Their cells are temporarily transformed into elegant salons with foreign magazines on their coffee tables. When Mrs. Roosevelt picks out at random a man and asks what he is being punished for, the prison governor replies that he was a Gestapo agent...
Building on Blue Chips. His mode of departure reflected his belief in calm continuity. Well aware that ad agencies often slow down when their bosses grow old and linger too long, Strouse began planning his own retirement three years ago. He tapped Dan Seymour, a one time soap-opera actor who revitalized J. Walter's television department, to become president. Now Seymour takes full charge of a shop that, thanks to Strouse, is not about to lose its No. 1 ranking. Billings have more than doubled since Strouse was named president in 1955, and currently exceed $600 million. With...
...radio soap operas liked to pretend that Portia really faced Life...
Plastic Bats. The show is far more dramatic in production than any of its competitors. Producer Robert Costello splices in occasional exteriors filmed on location, employs more than 100 sets in the show's Manhattan studio, com pared with the 30 or so on most soap-ers. Instead of the customary organ stings to punctuate the drama, he uses bridges recorded by an orchestra of 23 pieces...