Word: soaped
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Dates: during 1980-1989
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Today the man-in-the-moon symbol appears on everything the mighty marketeer (1981 sales: $11.4 billion) makes, including Crest toothpaste, Jif peanut butter and a host of soap and detergent products. Lately, however, it has become a major corporate problem because of a virulent whispering campaign alleging that the logo is satanic and that Procter & Gamble is somehow involved in the worship of the devil. The talk first surfaced in January 1980, and reappeared two years later when the firm began getting thousands of phone calls about stories that company officials had confessed on the Phil Donahue and Merv...
Given their bent, movie stars naturally give the stories of their lives many cinematic touches. Their accounts frequently take on the tone of melodrama or soap opera. Lauren Bacall watches her new lover Humphrey Bogart go home to his wife from the set of To Have and Have Not: "When would I see him? When would he call? How could he stand to be with that woman? How could he stand not to be with me?" Young Henry Fonda looks up at the suddenly dark window of the apartment in which he believes his wife Margaret Sullavan to be consorting...
...Munich. An acerbic leftist and avowed homosexual, he turned out some 40 films in 13 years. "I read something in the paper, or somebody tells me a story, and I know that second: I must make a movie out of it," he once said. Inspired by Brecht and Hollywood soap operas, his often autobiographical scripts dealt with the theme of power in contemporary society and reflected his view that individuals and classes inevitably corrupt one another...
After attending college in Switzerland and at the University of Miami, the actor was ready to take New York by storm. Casting Director Rhonda Young, then a talent agent, tried to get work for the hulking Stallone. "I sent him to Ivory Soap," she says. "They were looking for a greaser, but they sent him back. They said there was a limit to seediness." When he worked as an usher in a moviehouse, he fell in love with another usher, Sasha Czack. They got married, and the bride typed scripts that Stallone wrote in off-hours...
...ratings by a house expert ("Gimme a Break's sort of a joke, Taxi's O.K., fair, Devlin hasn't occurred yet, the long range is good for ABC . . .") and commendably noncommittal when the president of Showtime drops in to plug Romance, a spicy soap opera featuring dialogue ("I'm an actress, not a hooker") that could use a little less seasoning...