Word: soapers
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...years, The Light of the World, a daytime soaper based on the Bible, did a decorous one-a-day, Monday through Friday, for General Mills. Last March, with flour short, General Mills turned off The Light. Result: all over the U.S. church groups, which had used the show in Bible study, squawked loud & long. This week, with flour again in stock, General Mills once more beamed The Light to devoted listeners...
...rose boyish, jut-jawed James S. Adams, OPM's automotive production head, at home executive vice president of Colgate-Palmolive-Peet, but no soft-soaper. "No," said he slowly, "you cannot get priority ratings for materials going into passenger cars." The quotas, he continued, were only a maximum. Let the industry make that many cars if it could...