Word: soaping
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Dates: during 1940-1949
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Since radio went all out for quiz shows, many a program expert has strained mightily to vary the monotony of the question and answer formula. Strange product of this striving is the NBC show, Truth or Consequences, through which Procter & Gamble plugs Ivory Soap. Based on the oldtime parlor game, Truth or Consequences differs from rival questionnaires in that it penalizes participants who are baffled by its queries. Boisterous, rowdy, full of custard-pie humor, the program last week was hard on the heels of top-rating quiz show Information Please...
Edward Bernays, a nephew of Sigmund Freud, hates to be called a press agent. He had raised his voice for democracy before, as a member of the U. S. Committee on Public Information (propaganda) in World War I. Since then he has ably publicized electricity, soap, refrigerators, sea food, written a book on propaganda, become a leading publicist. Three months ago, having concluded that democracy was in grave danger of going under by default, he decided to start a publicity campaign in its behalf. First broadside in his campaign was an article in Current History outlining a program for patriots...
Across the front of the United Mine Workers Building in Washington, the morning after election, pranksters hung a huge sign: "RESIGNATION ACCEPTED." In soap letters on the door they scrawled: "Lewis phooey." "The people's choice-Roosevelt...
Last week one of NBC's soap operas had a crisis. The hero of I Love Linda Dale, Dr. Bruce Porter, had turned out to be no good. Not quite certain were Scripteuse Elizabeth Todd & Collaborator Richard Morenus as to how Dr. Porter became an evil fellow. "He just got out of hand," was Miss Todd's explanation...
...Little. And Adman Bates was given the option of forming his own agency to handle part of the account or of staying on at B. & B. without it. He chose the former. His new agency will handle Palmolive's two shaving creams, Colgate's Dental Cream, Kick (soap chips) and Octagon products (soap). It will also have Bates's old reliable, Continental. The two will give the agency billing of some $3,000,000 a year...