Word: soaping
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Dates: during 1940-1949
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...Century first exploited Southern pine forests for pine tar & pitch (for calking ships' hulls, tarring rope), pine products are called naval stores. Three hundred years later the same timberlands (from North Carolina to Texas) yielded 80% of the world's turpentine (for thinning paint) and rosin (for soap, paper making, varnishes), still called naval stores. By 1900 this industry was turning out annually 600,000 bbl. of turpentine, 2,000,000 bbl. of rosin, hit $63,500,000 in 1921. Of that lush business, some 60% was in exports. In all those years turpentiners had but one worry...
...Francisco, Mrs. Roosevelt confirmed reports that she is about to join radio's cliff hangers and soap operas. In radio parlance, cliffhangers are dramas devoted largely to the perils of Pauline, who is frequently hanging from a cliff or its theatrical equivalent when a day's installment ends. Soap operas are milder thrillers, designed primarily to entertain housewives. Eleanor Roosevelt in her seventh paid radio job will dangle from no cliffs, but she will broadcast for a soap company at an hour when the air is loaded with troubled heroines...
Politics excluded (NBC otherwise would have to give equal airtime to disputants), Broadcaster Roosevelt can say what she pleases, may have guest stars if she wishes. Her sponsor is prospering Manhattan Soap Co., whose Sweetheart cakes retail for around 6?, sell mostly in groceries. Sweetheart Soap presumably will pay Mrs. Roosevelt her standard rate: $3,000 per 15-minute broadcast...
...proceeds: about $150,000. Until she learned better, she gave all of it to charity, paid the taxes on it herself. Now she deducts income taxes first, hands out the rest. Her favorite outlet is the American Friends (Quaker) Service Committee, which will receive her net proceeds from Sweetheart Soap...
Forty-five years ago in a back room of the Commercial Hotel of Cornwall, N. Y., seven-year-old William Frederick Hoppe stood on a soap box, lifted his arms high to get them over the edge of the table, and with a sidearm stroke sent the Zanzibar ivory balls rolling smoothly over the green baize. Eleven years later Hoppe, using the same queer sidearm stroke, defeated the long-haired, elegant French champion, Maurice Vignaux, in the bespangled ballroom of Paris' Grand Hotel to become at 18 the world's champion 18.1 balkline billiardist...