Word: soaping
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Dates: during 1940-1949
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There's where the washroom and the soap and towels grow...
...Down the colonnade that is called the President's Walk . . . there awaited him a highball, . . . two soap-smelling, be-diapered grandsons. . . ." (TIME...
...Milwaukee Soapmaker Caleb Johnson, president of Palmolive Co., the Russian Revolution was a nuisance. On the day they assassinated the Tsar, a boatload of his pet Palmolive Soap was ploughing the grey Pacific, Vladivostok-bound, By the time it reached Japan the Russians were too busy to wash. The Japanese, no great shakes as soap consumers themselves, let the cargo pile up storage fees for three years. Finally, Soapman Johnson got a tip: Australia needed soap. To Sydney went the lot. Australians snapped it up at 30? a cake...
When Palmolive merged with Kansas City's Peet Bros. (Crystal White Laundry Soap) in 1926, old Caleb Johnson was two years in his grave. When the combine took over the 122-year-old firm of Colgate & Co. (toothpaste, talcum powder, etc.) in 1928, his familiar green Palmolive Soap became the prima donna of the No. 2 U. S. soapmakers*-Colgate-Palmolive-Peet Co. Today more people the world over wash with Palmolive (retail price: 7? a cake) than with any other toilet-soap. One reason for that is the factory Caleb Johnson built in soap-loving Australia. Chief soap...
...Depression I got going. From a comfortable $7,598,224 in 1931, profits kerplunked to a miserable $53,301 the next year. Reason: the stubbornness of President Charles Pearce (a Johnson man) in trying to hold his top-heavy volume in the face of rising distribution costs and collapsing soap prices. Up rose young (35) S. Bayard Colgate, great-grandson of the founder. Using his family's 40% ownership of the firm's stock as a lever, he booted Pearce out, took over the presidency, in one year had the company once more on an even keel...