Word: soaping
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Dates: during 1940-1949
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...remember debating "Recognition of Russia" with red-haired Bill Remington (William W. of the Department of Commerce) 15 years ago at Ridgewood (N.J.) High School. His classmates in their 1934 yearbook predicted that he would be a "Union Square Soap Boxer...
...sleek and streamlined cars that bore little resemblance to the homely soap-box-on-wheels, 149 helmeted youngsters crouched over their steering wheels and rolled earnestly downhill in the eleventh annual Ail-American Soap Box Derby before 65,000 spectators at Akron. Young Donald Strub, 13, rolled the fastest, won a four-year college scholarship...
Industrial Designer Raymond Loewy once said: "I dream all the time. It's the only way to keep awake." Last week he got a dream-job: all the designing (from soap wrappers to retail stores) for one of the world's great industrial empires, Britain's 500-company, globe-girdling Unilever...
Says Steinbeck: "People become literate only by exposure to fairly literate things. We're making no soap operas at all ... When the radio's on, people only-half listen, but when your eyes are centered, your attention is centered ... the quality must be higher. I shudder to think of what we'll do to housework...
Some wondered if Luckman was blowing up an impressive but fragile soap bubble. So far the figures have proved otherwise. In two years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...