Word: soaping
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Dates: during 1940-1949
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...Toni for $20 million, Luckman spent $5 million for another (Hedy Home Wave) that was less well known, planned to change all that by thumping advertising. In branching out last week into food products, Luckman had not gone afield: oleomargarine uses many of the same raw materials as soap (Lever's British parent company, Lever Bros. & Unilever, Ltd., and its Dutch twin already dominate the world margarine market...
...flock of more than 200 young Christian scavengers who faithfully attend his Sunday School, Ye Yun Ho is presently engaged in a campaign to teach them the use of soap and water. Believing that cleanliness is next to godliness, he has been cutting cakes of soap from the relief packages into small pieces and leading his charges down the embankment from the church to the Han, where, he says, he is making slow but recognizable headway in teaching them the blessings of a daily bath...
...television's purse is no match for its appetite. The top price tag for a radio program (around $25,000 a week) would not pay for two, minutes of a big Hollywood movie, and the entertainment budget of the entire television industry is not as much as the soap companies alone spend on radio...
...Arabs have no conception of news in our terms, no hard facts. Their press conferences are soap-box diatribes against the Jews...
Luckman Jumps In. Lever Bros.' Charles Luckman, already deep in cosmetics (Harriet Hubbard Ayer and Luxor), toothpaste and soap, jumped into the booming business of home permanents (TIME, April 19). He paid Manhattan's William R. Warner & Co., Inc. about $5,000,000 for the trademarks and processes of Rayve Creme Shampoo and Hedy Home Wave...