Word: soaping
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...letter was enough to scare any husband who values the seat of his underpants. It was written by a soap-opera addict. The starry-eyed housewife wrote: "I always listen while I'm ironing. It makes me forget I'm ironing...
This testimonial, typical of thousands, is the best explanation of why the networks ignore unkind critics of the soap opera. The housewives love it. Consequently, nearly 40 daytime serials, heard Monday through Friday, fill more U.S. radio time with spurious heart throbs than any other type of show...
Last week CBS proudly announced that Procter & Gamble, one of the first and biggest buyers of soap-opera time, had renewed four oldtimers: Ma Perkins, now in its 13th year; Road of Life (ninth year); Life Can Be Beautiful (eighth year); Young Dr. Malone (seventh year...
...Britons who live in the somnolent shadow of Sabbatarian BBC, prewar Radio Luxembourg was a sprightly, sunny beam. Its bright shows included hotcha acts from British music halls, such U.S. soap operas as Stella Dallas...
...News reports scored first in popularity. Soap operas-which occupy more air time than any other type of broadcast show- were voted the program the nation could best do without...