Word: soaping
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Dates: during 1940-1949
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...soap battle of the century last week came out into the open...
...Battle Began with a damage suit over granulated soap. Lever's Rinso had proudly dominated that field since 1918, and Lever is still plenty mad over the $5,000,000 it had to dish out to Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever...
...Fight was still over soap, and among the juiciest corners of the U.S. soap market was the all-purpose, bland, white soap that floated.* For years there have been other floating soaps in a small way, but "99-44 100% pure" Ivory has always been synonymous with floating soap to the average U.S. citizen. As far back as 1933, Lever experiments with a "different" floating soap had led them to the U.S. Patent Office. In 1940 the company obtained a patent on a "revolutionary" (and still extremely hush-hush) soapmaking process: a "continuous" manufacturing technique that turned out floating soap...
Brash, bumptious Henry Morgan loves nothing more than to curdle the milk of radio's sacred cows. On his 15-minute comic stint, Here's Morgan (WOR, 6:45 p.m., E.W.T., Mon. through Fri.), he worries the stuffing from many a radio shirtfront, mocks soap operas, commercials, himself, his station. Last week he went to work on Mutual in a big way. Out over WOR, Mutual's Manhattan outlet, went a startling satire-a monologue on "The Strange Disappearance of the Mutual Network." Listeners heard razor-edged remarks on Mutual's recent loss of The Lone...
...good. Industry has absorbed more thousands than ever before and, with evacuees still straggling back to bombed areas, child labor gives authorities many a worry. Juvenile delinquency continues to rise; petty larceny is a main complaint. Boys twelve years old have even been caught stealing soap. Plymouth gasped recently when it learned of a 14-year-old boy who stole money even though earning ?9 a week, of another who drank nine pints of beer each night...