Word: soaping
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Dates: during 1940-1949
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...training Negro nurses and interns. A number of white industrialists gave money for a frame house and 13 beds; local Negroes donated such necessities as 8 Ib. of prunes, 8 Ib. of feathers, a bottle of Holland gin, a washboard, a pair of crutches, four cakes of soap...
Next week a frustrated soap-opera character will have the dubious distinction of turning up in two lathery melodramas at the same time. His script name is Michael West (played by Actor Joe Julian), gimpy-legged lover of Big Sister, a radio do-gooder of note. So attractive did Lever Bros. (Lux, Rinso, Swan) find Mike, whose love for Big Sister is not reciprocated save in a highly platonic way, that they decided to give him a program of his own, tentatively entitled Bright Horizon; The Story of Michael West...
...publishing. Last week he broke with PM's ad-less tradition by selling space in Parade's Tennessean section to the Nashville Gas & Heating Co. Later, if present progress continues, he plans a fat ad budget. He continues to function as efficiency expert, selling ideas to a soap and a steel company. But he shows no inclination to retire as editor of Parade, no matter if it makes a million...
...Francis A. Countway (Lever Brothers Co.-soap...
...Soap sculpture is popular because it is easy and cheap (only requisites: a bar of soap, a kitchen paring knife, an orangewood stick, a steady hand). Many a serious sculptor carves his small-scale models in soap, and its alabastery translucence makes it useful for window display and advertising photographs. One drawback: its fragility. Procter & Gamble sends the winning pieces on a year's tour of schools, stores and clubs. Before the tour's end, half the pieces are broken. Too fragile even to set out on this year's tour is a prizewinning cow. She lost...