Word: soaping
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Dates: during 1950-1959
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...land opposite Venice's drowsy lagoon has emerged as one of Italy's top four industrial centers, producing more than 90% of the nation's aluminum; at Anzio, south of Rome, the greatest excitement since the Allied landing is Colgate-Palmolive's new $10 million soap and cosmetics plant, turning out 120 different items on a semi-automated production line. "That plant," says one admiring competitor, "is a monument to private enterprise...
...director of British Market Research Bureau Ltd., "the stereotype of the typical Englishman is changing; the 'new Englishman' lives in a home with central heating, drinks canned beer or soda pop while watching television (having just eaten a wimpyburger), has corn flakes for breakfast, washes with Lux soap, dries his hands on a paper towel and has an ice-cream bar for a snack...
Black Tie & Soap. Hagerty's first move was to shrink several hundred tour applications down to a manageable sum. In justice to all, he announced blandly, the White House would accredit all comers, but only one man from each news medium (the wire services and TV networks were allowed two reporters and two photographers each) would be put aboard Pan American's jet-powered Boeing 707 chartered for the press. The cost for transportation and hotels would be $4,000 per traveler, and a letter of application would be considered a contract for that amount. After this announcement...
...logistical planning, Hagerty left nothing to chance. Correspondents got a series of detailed memos advising just what shots to get (cholera, typhus, yellow fever, smallpox, typhoid and tetanus), how much luggage was allowed (66 lbs. in one piece), what to pack (three or four bars of soap, enough clean underwear to last until New Delhi, black tie for state occasions en route). Hagerty, who took a dry-run tour of the route in November, even thoughtfully published information on the availability of American cigarettes along the way ($5 a carton in Karachi, none to be had in New Delhi...
...Story. Half soap opera and half documentary, often absorbing, about a G-man (Jimmy Stewart), his job, his wife and kids...