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Word: soaping (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...game" show: The Dating Game, The Newlywed Game, The Family Game. All involve calling upon men and women contestants to answer intimate questions about each other; these confrontations titillate the womenfolk at home, who presumably indicate their gratitude by rushing out to the supermarkets to buy countless boxes of soap and cans of hair spray. Last week a Hollywood packaging agency announced that it was working up yet a new variation on the theme. It will be called The Newly Pregnant. "Specifically," explained one of the producers, "it's a group of three pregnant women who appear onstage while...

Author: /time Magazine | Title: Television: Oh, Baby | 7/28/1967 | See Source »

There was, however, some leavening of good news, and it came in fields as diverse as banking, tobacco, computers, food, drugs, soap and cosmetics. Among the firms that reported gains over the second quarter of last year...

Author: /time Magazine | Title: Profits: Mixture with a Minus Flavor | 7/28/1967 | See Source »

...them is as foreign as freedom, and when Marvin tries to shape them up, they try to shake him down. In reply, he shovels on sarcasm and overtrains them until they drop with fatigue. When they refuse to shave with cold water, he takes away their razors and soap, an order which puts them in a bad odor and wins them the barracks sobriquet of "The Dirty Dozen...

Author: /time Magazine | Title: Cinema: A Private Affair | 6/30/1967 | See Source »

...center to pick up a free condom, he may find the depot out of stock. Besides, many Indian peasants intuitively distrust any gifts from the government. The only really effective channel to the villagers is maintained by a few giant commercial enterprises that sell shopkeepers such everyday goods as soap, tea, cigarettes and matches. At the behest of the Ford Foundation, the Health Ministry began in 1966 to use this commercial pipeline for a pilot program in condom distribution in the Meerut District, an area of 3,000,000 people adjacent to New Delhi...

Author: /time Magazine | Title: India: Enterprise in Birth Control | 6/23/1967 | See Source »

...Amherst ('35), soon moved to New York and network broadcasting. Seymour was the announcer who, in Orson Welles's famous 1938 radio drama, "War of the Worlds," terrified listeners with realistic bulletins on Martian invaders. Until World War II, he was the Danny who used to visit soap opera's Aunt Jenny to listen to her sudsy tales of goodness. He was also the producer and M.C. of We the People, produced the wartime radio series Now It Can Be Told; when television arrived, he and We the People went video...

Author: /time Magazine | Title: Advertising: New Boss for the Biggest | 6/23/1967 | See Source »

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