Search Details

Word: soaping (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
Sort By: most recent first (reverse)


Usage:

...newest look in grass is turf that never needs cutting, stays green all year, is maintained with a vacuum cleaner, cleaned by soap and water and dries in a trice. No fewer than 16 manufacturers are now turning out artificial turf-also called indoor-outdoor carpeting-for installation at race tracks, baseball diamonds, football fields and tennis courts. In some cases, the turf is changing not only the playing surface but the sport itself...

Author: /time Magazine | Title: Recreation: Mod Sod | 5/12/1967 | See Source »

...British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware and plastic daffodils to door-to-door sales calls by costumed "Fairy Snowmen." Now, under government pressure, the war-and the suds-makers-are taking on a new pitch...

Author: /time Magazine | Title: Britain: Lowering the Suds | 5/12/1967 | See Source »

...regulatory Board of Trade has ordered the two companies to de-escalate. Specifically, the companies were forced to agree to cut out promotion gimmickry and slash prices by 20% on one brand in each of the three major sectors of the suds market: white and blue detergent powders and soap powders. The companies can still market their other brands as they see fit, but the board figures that the new two-year experiment will, by reducing their sales revenue, result in less advertising-and lower prices-all around...

Author: /time Magazine | Title: Britain: Lowering the Suds | 5/12/1967 | See Source »

Extra Value. When the compromise agreement finally came, the companies lost no time getting their low-priced, low-promotion suds to the market. P. & G. slapped "Extra Value" labels on its Tide detergent, and Oxydol soap powder dutifully cut its prices by 20%. Lever followed with its Square Deal Surf, also selling for 20% less than the old stuff. Early reports had British housewives snapping up the cut-price products by the armload...

Author: /time Magazine | Title: Britain: Lowering the Suds | 5/12/1967 | See Source »

...Club Bedroom, Auchincloss illustrates the dreadful fate that awaits a poor working girl who marries into a top family, and who expects kith, kin or anyone else to respect her unspeakable class predicament. She loses her room at the woman's club. A Harvard-Yardley soap opera...

Author: /time Magazine | Title: Books: Character Witness | 3/31/1967 | See Source »

Previous | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | Next