Word: soaping
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Dates: during 1960-1969
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Such are the arias of soap operas, day in and day out, on daytime television, the last outpost of the knitting brow and the purling organ. Once, nighttime TV was the only phase of programming that interested sponsors and networks; today, television executives are laughing on the other side of their phases...
Daytime TV now reaches about 140 million women a week, women who are in the money-and in the market for detergents, beauty aids, foods, baby products and hundreds of other advertisable commodities. But the 25-inch screen offers them little more than sodden, sorrowful soap operas, plus situation-comedy reruns, game shows and old movies. Save for the sell, it might be 1956; except for the pictures, it could be 1936 and the heyday of daytime radio...
...lust that wins the viewers' closest attention. Once the radio soap operas seemed as spotless as if they had been scrubbed down by the sponsor's product; now the TV actors seem to need their mouths washed out with it. The girl who wondered if her parents knew about her abortion used to be put off with a sigh; now she is told outright: "No, they think you have ruptured ovarian cysts." Confidential for Women presents melodramas of domestic relations out of Albee by Metalious. He: "I hope our daughter doesn't turn into a dried...
CONFIDENTIAL FOR WOMEN (ABC, 2-2:30 p.m.). Premiere. Soap opera with a degree in parlor psychology...
...There were no verbal threats to any of the students." When the robbers first entered the store, the student recalled that "I was sure that their guns were real. But after they left and I thought about it. I wasn't so sure--the revolvers might have been soap carvings...