Word: soaping
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Dates: during 1960-1969
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...hard-selling creatures all work for-and owe their existence to-a rather harmless-looking fellow named George Lesch, Colgate's president. While not exactly a white knight, Lesch, 55, has certainly proved to be something of a whirling tornado at the U.S.'s second largest soap company (first: Procter & Gamble...
...that the company's profits have yet to top the 1959 record of $25 million. At the same time, Lesch gets credit from the trade for having brought out so many new products with catchy names and clever promotions-two of the essentials for success in the soap business. In any case, Lesch's decision to put promotion ahead of profits for his early years seems to be paying off. In 1964's first nine months, Colgate's earnings rose 8%-to $19 million...
...Piero Tozzi acquired a dirt-encrusted Renaissance statue of a boy seated on a rock. A sheepskin over one shoulder and a shell in one hand identify the youth as St. John the Baptist, and while Tozzi patiently cleaned the fragile ancient marble inch by inch, using only castile soap and a toothbrush, he began to think it might be a lost statue that Michelangelo is known to have carved in 1496. The possibility has aroused the cautious enthusiasm of a number of scholars, including Italy's Dr. Fernanda de' Maffei, who now presents the full case...
...give his fellow men a picture of their fate. Beckmann's numerous self-portraits testify to his preoccupation with defining his identity, allowing us to share in these moments of self-confrontation. He began to draw himself at an early age--his 1898 "Self-Portrait with Soap Bubbles" is an idyllic scene of the fourteen-year-old Beckmann, facing sideways, blowing soap bubbles across a whole countryside of space. This leisurely, carefree, open stance does not fit him for long, for within three years he produces the 1901 drypoint self-portrait, showing himself poised in a scream. All the features...
...made from acrylic and vinyl resins consisting of emulsion polymers, long strands of molecules floating in water. Wound into these strands, like prickles on barbed wire, are standard pigments. When the water evaporates, polymers and pigments bind into a film that is actually waterproof and can be scrubbed with soap and water...