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Word: soaping (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Pearson to govern. Diefenbaker set out to filibuster the flag to death. The Conservatives tore into the new flag as an insult to the "mother country," tagged it "Pearson's pennant," compared it to "the posterior of a bikini," a blanket for a race horse, a trademark for soap flakes...

Author: /time Magazine | Title: Canada: Searching for Unity | 9/18/1964 | See Source »

...money disproportionately to sales until a new product gets to the point, as a P. & G. executive puts it, where "it brings home the duck to dinner." The success of this formula makes P. & G. confident that the unfamiliar products it is test-marketing today-Velvet Skin soap, Top Job liquid cleanser and The Max blue detergent tablet-will also become household words tomorrow, thanks to the power of advertising...

Author: /time Magazine | Title: U.S. Business: Bringing Home the Duck | 9/11/1964 | See Source »

...book, in need of much revision, does little more than bridge the gaps between the numbers--and it does so in the self-conscious, soap-operaish tones of daytime television. Joe's final realization, "I wasn't good enough to be a sparrow; I wanted to be an eagle," seemingly comes right out of the air and is, quiet literally, for the birds. The dialogue skips from cliches to abstract expressions of feeling so quickly and glibly that it neither convinces nor involves us. It only approximates emotion. The book neither unites the songs, nor equals their hard-hitting exactness...

Author: By Alan JAY Mason, | Title: Golden Boy | 8/4/1964 | See Source »

...Brando) pool their resources to squeeze a living out of wealthy women such as Dody Goodman, an Omaha madcap just born to be trimmed. The thieves fall out, of course, when they begin vying for the love and money of pretty Shirley Jones, whom they understandably mistake for a soap heiress...

Author: /time Magazine | Title: Cinema: A Mickey for the Muse | 6/26/1964 | See Source »

Diamonds in Chocolate Bars. By ground, sea and air-they come. The Chilean navy recently fought a noisy battle with the crew of a freighter loaded with a contraband cargo of cigarettes, whisky and, of course, soap. In Venezuela police found themselves confiscating the same launch three times-the smugglers simply kept buying it back at auction. In Argentina one crafty operator kept police baffled by using two planes with the same markings and registration-one for smuggling and one for legitimate freight. Other pros ship Scotch in gasoline tankers, diamonds in chunky chocolate bars, cigarettes under false truck floor...

Author: /time Magazine | Title: Trade & Commerce: The Great Leveler | 6/19/1964 | See Source »

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