Word: soaping
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Dates: during 1960-1969
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...that retails legally for $46 costs $7.50 at your friendly smuggler's outlet. Guatemalans smuggle almost anything made in Mexico; Costa Rica's national lottery is pretty unexciting, so Costa Ricans slip in big wads of tickets from Panama, where the payoff is bigger. In Chile Camay soap rates high, since local brands are sudsless-and expensive. Scotch whisky is a durable favorite everywhere. (Enterprising Argentine distillers now produce under license a domestic brand labeled "Old Smuggler," but it cannot quite pass the hangover test, and customers still prefer the imported stuff.) U.S. autos bring a 300% markup...
...concerned," says Pierre Salinger's campaign publicist, Christy Walsh Jr., "Pierre is a bar of soap, and we're going to sell him as effectively as we can." The only trouble is, that particular bar of soap doesn't seem to be selling very well these days. By general agreement, Salinger has fallen behind State Controller Alan Cranston in their race for California's Democratic nomination to the U.S. Senate...
...marble added during a 19th century restoration (they were glued back on). To enhance the New York World's Fair, Michelangelo's 6,700-lb. Pietà was eased off its pedestal in St. Peter's Basilica in Rome, slid down planks lubricated with laundry soap and packed in a double box with a foam plastic that cushions the marble and supports it by filling every cranny. For the sea voyage, the Vatican took out $6 million in humpty-bumpty insurance, plus another $20 million for its stay at the fair, just about enough...
...with soap or cigarettes, cereal selling is essentially aggressive marketing. Kellogg's has cornered 43% of the U.S. market-double that of either General Foods or General Mills-by doggedly making breakfast and cereal synonymous. The company preaches nutrition and flavor with countless advertise ments, 15 television shows (including the top-ranked Beverly Hillbillies) and afternoon cartoon shows on 180 local stations that feature such fetching salesmen as Yogi Bear, Woody Woodpecker and Huckleberry Hound. All this has helped put four Kellogg cereals-Corn Flakes, Rice Krispies, Special K and Sugar Frosted Flakes-among the industry...
...abhesive, and it was coined by a scientist several years ago to describe something that refuses to let other material cling to it. The substance that inspired the word is a peculiar and promising product called Teflon, a slippery white plastic that feels something like a wet bar of soap.* Discovered in 1938 almost accidentally by Du Pont scientists who were working on fluorocarbon refrigerants, Teflon has other valuable properties: it will burn only when directly exposed to flame, is a superior electrical insulator and resists tears and impact...