Word: soaping
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Dates: during 1960-1969
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This week, Purex (Sweetheart soap, Dutch Cleanser) presents "The Indiscriminate Woman." Like the others, it is a drama wrapped in documentary sheathing...
They are lye-soap operas-shot through with strong stuff, but soap nonetheless...
...heartbreaking mail," says Writer-Producer Lefferts. "People write in who didn't know they had a problem until they saw the show." But no matter. Nine out of ten women think the Purex Specials are divine. And that's a lot of Sweetheart soap...
...after a run of unsuccessful shows, McCarey has once more called upon religion to perform a commercial miracle; but this time he appears to have used the Lord's name in vain. For all its superficial smirk of piety, McCarey's Satan is just a prurient, soft-soap-and-holy-water version of the spicy story about the lonely missionary and the beautiful native girl...
Most beatniks despise money, work, the "creeping meatballism" of life in an affluent society. They prefer to wear beards and blue jeans, avoid soap and water, live in dingy tenements or, weather permitting, take to the road as holy hoboes, pilgrims to nowhere. Most of them adore Negroes, junkies, jazzmen and Zen. The more extreme profess to smoke pot, eat peyote, sniff heroin, practice perversion. They are, in short, bohemians; the squalor of their lives is reflected in their verse...