Word: soaping
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Dates: during 1960-1969
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...much-headlined battles against the oil Goliaths, and for reducing Italian gasoline prices by 22% in the past two years. He has built E.N.I., once a discredited Fascist enterprise, into one of Europe's biggest industrial complexes-one which turns out a range of goods from soap and kitchen equipment to heavy machinery and oil rigs, employs 21,500 workers and has a fleet of 15 tankers...
Died. Duane Jones, 63, Madison Avenue's "box-top king," the master merchandiser who first made soap-wrapper premiums and box tops into sales gimmicks; of a stroke; in Norwalk, Conn. In 1952, while president of the Manhattan agency bearing his name, Jones sued nine ex-executives who had defected with his major accounts, won a landmark $300,000, which he planned to donate to the University of Pennsylvania to establish a chair in business ethics...
...Lilli Palmer, Fred's ex-wife and the bride's mother, handling the arrangements, one can expect grace and polish. But otherwise, it is a Nytol nuptial. Where the 1958 Broadway play (by Samuel Taylor "with" Cornelia Otis Skinner) set in motion a sea of social-comedy soap bubbles-light, radiant and pleasantly airy-and kept them afloat, the film merely brains its audience with broad gags...
Until her death at 85 two months ago, Soap Heiress Olivia P. Gamble lived unpretentiously in her Cincinnati home, wintered in Daytona Beach. Fla., anonymously aided charities with the money left her by her late father, Procter & Gamble Vice President James N. Gamble. A quiet, retiring woman, she owned a 1952 Dodge worth $200, a 1954 Cadillac worth $700, had no more expensive jewelry than a $1,000 diamond ring. Last week a 91-page inventory of her estate, filed in Cincinnati probate court, showed she might well have lived a little more lavishly. The estate, composed mostly...
...money this time around than it ever has before. But surely the old warhorse has been spavined by time and enfeebled by continual exposure? Not at all. G.W.T.W. is as great a show today as it was 20 years ago, a magnificent piece of popular entertainment, undoubtedly the greatest soap opera ever written. It has war, rape, murder, conflagration, greed, hate, love, scandal, starvation, childbirth, costumes, nudity, whores, carpetbaggers, slathers of sentiment, dollops of comedy and the burning conviction that all this wonderful flummery is terribly real and exciting and important...