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Word: soaping (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...sequel to the Brand-X story, I would like to add another product name worth millions even before the product is introduced. The name I have in mind is "LOST." Picture if you will a commercial that reads, "and the next time you shop for a laundry soap that makes washings whiter than white, get LOST...

Author: /time Magazine | Title: Letters, Nov. 21, 1960 | 11/21/1960 | See Source »

...moment is anything but soap-operatic. The moviegoer suddenly finds himself wandering in the hero's personal hell and realizes not altogether happily that Engel's picture, most serious when it smiles is essentially a mordant reanimation of Orpheus-on Tenth Street...

Author: /time Magazine | Title: Cinema: The New Pictures, Nov. 14, 1960 | 11/14/1960 | See Source »

...this most peripetitic of all candidates, a new opportunity has arisen. Fate--Mr. Nixon's staunchest ally--has delivered into the hands of the Republican Party four hours of Monday afternoon television time. Instead of their favorite soap operas, American housewives will be confronted with the nation's political Pepper Young, sans family...

Author: NO WRITER ATTRIBUTED | Title: Person-to-Person | 11/7/1960 | See Source »

Sunrise at Campobello. As in his stage version, Dore Schary worships rather than evaluates Franklin Roosevelt during the period when he conquers polio, setting the mold for the President-to-be. But for all this, the film offers rich, commercial entertainment, ranging from heroic drama to soap opera to political pleading...

Author: /time Magazine | Title: Time Listings: CINEMA | 10/24/1960 | See Source »

Sunrise at Campobello. As in his stage version, Dore Schary worships rather than evaluates Franklin Roosevelt during the period when he conquers polio, setting the mold for the President-to-be. But for all this, the film offers rich, commercial entertainment, ranging from heroic drama to soap opera to political pleading...

Author: /time Magazine | Title: CINEMA,TELEVISION,THEATER: Time Listings, Oct. 17, 1960 | 10/17/1960 | See Source »

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